Today, almost everyone has heard about search engine optimization at some point or another. While they’re familiar with this term, not everyone understands the principles and practices that help to make a website successful. Most are aware of the fact that using the correct keywords can make a world of difference. This is simply one part of the bigger picture. Simultaneously, it is vital to learn how to utilize those keywords effectively. Below, you will learn what to do after you’ve selected valuable keywords for your new site.
Getting A Domain
Selecting the most powerful domain for your new site is absolutely pertinent. Your domain should reflect your company and your current niche. Using basic keywords, such as “best video games” or “top digital cameras” will be very difficult. The competition in SEO is enormous, so you should expect to discover that someone has likely already claimed domains with the most basic key phrases. Instead, you should consider using a keyword suggestions box scraper. Using the longtail keywords that are provided might be a wise idea.
A domain that accurately represents your company and keywords will make your future SEO activities much easier.
Configure Your Site
When building a home or new company, it is vital to start with a good foundation. For a website, you should start with on-page search engine optimization. There is no point in spending hours and hours collecting valuable keywords, unless you’re going to use them effectively on your new site. Thankfully, on-site SEO is very simple. Make sure your content contains your main keyword phrase at least once or twice. You should also use the words in your HTML tags whenever possible. For maximum impact, your keywords should be placed in title, header and image tags.
The meta description isn’t as important as it once was. Nevertheless, it is something that users will see when they find your site in Google and Bing. Therefore, a strategic meta description could increase your site’s click through rate.
Backlinks And Anchors
Once you’ve completed the steps above, it is time to focus on off-page search engine optimization. This is where SEO can get a little difficult. You’ll need to create a plan that convinces other website owners to link back to your site. This can be done through various means, including link exchanges, guest posts, and even sponsored posts. Each time you’re able to generate a new backlink, it is wise to make sure the anchor text contains your main keyword or keyword phrase. Each backlink will push your site higher up Google’s ladder.